Through Guy’s eyes – The return of visual language
Now that you’re aware of the danger, it’s time to take steps to fix it. That’s where Blueprints can come in. I’ve spoken here about our unique process, which encourages employees to co-create the culture they wish to see manifest within the organisation; culture, of course, being one of those soft skills I’ve spoken about.
The reason this process is so effective is because it hinges on the co-creation of visual language. Its pictorial nature means that it evokes a far more visceral emotion than any written information.
We’re back to that old adage; a picture paints a thousand words. There’s a reason this truism has stood the test of time: visionary language is a primal way for humans to express themselves. Think about how early man felt compelled to draw on walls, for example, or how the Egyptians conveyed their thoughts in hieroglyphs. In fact, you may have seen the Internet meme which compares our extensive use of emojis as a reversion to the same language – a tongue in cheek comment, yes, but true nonetheless
Here’s the thing, though: representing your organisation’s vision and culture through a blueprint is not the same as assigning a picture to denote a value (if you have any doubts about how I view values, read here. Doing this is as superficial as it is disingenuous; it’s a cosmetic solution that does nothing to address the real problem.
In contrast, a blueprint is applied with rigour and discipline. And it works – we have testimonials from several clients attributing R1 billion worth of value to their Blueprints process. There’s no clearer proof that it delivers a return on investment.
Guy Martin is the founder & Managing Director of Blueprints: assisting CEOs to drive growth by increasing the alignment of their people to business goals by 50% within an 18 month period.