Through Guy’s Eyes – A mission against mediocrity

Guy Martin RAF Harrier Mission Against Mediocrity

Why are so many of today’s organisations satisfied with the mediocre? Why don’t their leaders fight for excellence?

This is a question that continues to prick my mind because I spent many of the formative years of my career as an officer in the Royal Air Force; an organisation where there was absolutely no question that we would excel. We were expected to be winners, to be leaders. To be truly different from everyone else.

I flourished in this environment. When the bar is set as high as it can go, you inevitably rise to it. My years with the RAF gave me an appetite for excellence; I expect no less from myself.

For many years, during the 1980s and 1990s, it seemed that this mindset was shared by most of society. With authors like Steven Covey and Tom Peters coming to the fore, there were emphases on humanity and a collective passion to be exceptional.

Then came the economic collapse of the early millennium, and organisations went into survival mode. Consumed by the necessity to ‘hang in there’, they lost their abundance mentalities. They focused on the lowest levels of Maslow’s pyramid – what we need to get by – and they haven’t looked up, towards actualisation, since.

At Blueprints, we’re on a mission to combat mediocrity. We’ve set out to help our clients become the very best in their industries – just as, when I was a fighter pilot in the RAF, we set out to be the best in the world.

You can do the same. Invigorated by the Blueprints Method™, you too can balance logic and magic to emerge as the only choice for clients seeking something exceptional, rise above a sea of sameness and let your competitors be seen to be Masters of Mediocrity.

Let us show you how.

    Guy Martin is the founder & Managing Director of Blueprints: assisting CEOs to drive growth by increasing the alignment of their people to business goals by 50% within an 18 month period.