Through Guy’s Eyes – Blueprints and the brain

Your brain – a CEO – and Blueprints. What have they all got in common?

Let’s start with your brain. It’s a pretty spectacular organ, one has to admit. The vast majority of your body’s functions happen without your conscious knowledge. It has to: if you were aware of all that went on – your blood vessels, bones, muscles and organs coordinate their activity to help you get through your day, you’d become overwhelmed. Thankfully, your brain is able to link all these activities together without your conscious input.

But the human brain also kicks in consciously when it needs to: when feedback from the system demands special attention. That’s the ‘CEO’ in action, while everything else carries on in automatic mode.

So, what does that have to do with the likes of Elon Musk or Richard Branson? Well, if you think about it, a CEO’s job is rather similar: it’s up to them to read seemingly disparate dynamics and make decisions based on the data. The result? Cohesion.

Blueprints functions in exactly the same way. You could think of your organisation’s unique Blueprint as a virtual CEO, or even a virtual brain: it uses information to make the unconscious conscious. In other words, by collating feedback from employees, we’re able to shed light on trouble spots that you weren’t even aware of. During this process, we highlight and illuminate where there is alignment between elements of the organisation, or where corrective action needs to be taken so that you can achieve cohesion. It’s about taking complex, subliminal messages and using insight to make them visible. It’s about making sense of that complexity by holding a mirror to it.

In this way, Blueprints is like your organisation’s brain: a mechanism that allows you to look at what’s right and amplify it, and see what’s wrong and take action.