Through Guy’s Eyes – Codify your future

When you’re walking a straight line, a map is extremely helpful. But what if you’re zigzagging through unchartered territory, where no map exists? In other words, when you aren’t able to envisage where you will be in the future, how does it help to plan for it?

The organisations of the 80s would balk at the idea of winging it. Back then, the mode was for 30-year plans that were intended to guide and steer the business into the next century.

Of course, those CEOs weren’t operating at a time of machine learning, artificial intelligence and rapid international flux. In today’s world, even a five-year plan is a fool’s errand.

So, too, is the Wall-Street disease of reporting quarter by quarter. Viewed through this lens, all that matters is your business’s performance over the past quarter. But we all know that’s not true: it makes for a sudden death situation, and makes it impossible to adopt a long-term approach.

Surely, though, there must be a mid-point between the quarterly tightrope walk and the five-year plan. There is: it’s called codifying your organisational genes.

I believe that this is the most effective way to make sure your organisation is future fit – because, let’s face it: although planning for the future may seem nigh on impossible, an organisation that gives no thought to what’s going to happen beyond next year is doomed.

Codifying your genes makes sure your business is future fit by creating a philosophy that has enough structure to provide proper guidance, but is sufficiently flexible to make sure that your organisation can adapt to whatever unexpected circumstances and challenges are thrown at it going forward.

It’s about creating a blueprint that will see you through whatever comes your way.

Let us show you how.