This year has been one big waiting game for South Africa. From individuals to corporates, we’ve all been holding our breath, biding our time, promising ourselves (and our clients) that we’ll make decisions and take action once the elections are over.
Well, the elections are over – but has anyone taken a step forward? The problem is that inertia is like flu: it’s catchy. If we notice that those around us are reticent, we lack the confidence to make a move. There must be a reason they’re waiting, we tell ourselves. Better play it safe.
More than this, inertia becomes a learned condition. Perhaps you have heard the old saying: neurons that fire together wire together? It’s shorthand for the observation that your brain develops ‘muscles’, just like the rest of your body, by repeating the same action. But the opposite also holds true: if you stop moving and just mull, you’ll become mired and stuck.
We’re seeing the fallout of this attitude right now. Our waiting and seeing means that there has been little investment in people or purpose, in industries across the country.
Ironically, though, this presents a massive opportunity. Move now, and you’ll gain on the competitors which are still paralysed, which have fallen into a ‘wait and see’ rut.
There’s always another hill to climb. Sure, the elections are over. But does it make sense to invest in your company right now if you don’t know what the new cabinet will look like? And even when the ministers have been sworn in, isn’t it more prudent to wait until Judge Zondo has announced his findings?
There are always a million reasons to stay still, and few arguments in favour of moving forward. And that’s why you’ll never move until you simply, well, move. Take that first step. Get off your proverbial.
Let us show you how.
Guy Martin is the founder & Managing Director of Blueprints: assisting CEOs to drive growth by increasing the alignment of their people to business goals by 50% within an 18 month period.