Through Guy’s Eyes – Every Organisation has a Soul

Carl Jung

In my 25,000-hour journey with Blueprints, with over 130 corporations in 36 countries, I am convinced that every organisation has a soul.

And all these souls, like individual souls, are unique. There are overlaps of course – as per human commonalities – but there are always embedded idiosyncrasies which influence a collective corporate psyche into a one-of-a kind essence. It is this essence of uniqueness that best differentiates every business and provides huge advantages over competitors. But – this essence needs to be properly understood. And it is rarely understood at all.

Why would this be when there is no shortage of smart people within them?

This simple: we can’t know our own psyches. This was Carl Jung’s view. As a big fan of Jung’s work, I have incorporated three key components of his teachings into the Blueprints Method™: The imperative of inculcating both your light shadows and dark shadows, the power of symbolism and the necessity to pursue consciousness. These apply as much to every human being as they do to every organisation.

As with every living soul, full potential is only realised when consciousness is optimised. The exact same reality applies to conscious companies.

Let us show you how.

Guy Martin is the founder & Managing Director of Blueprints: assisting CEOs to drive growth by increasing the alignment of their people to business goals by 50% within an 18 month period.