Guy Martin – Founder of Blueprints


I’m endlessly curious about life and the vagaries of this world – both good and bad.

With a passion for the extraordinary, I left Africa to pursue my dreams of becoming a fighter pilot in the Royal Air Force and ended up flying the Harrier (Jump Jet). Realising that achieving one’s goals – in my case, anti-Soviet tank operations – produces a ‘destination’ which is, in no way, as thrilling as the ‘journey’ taken to get there, I turned my energies to business.

Adopting my acquired British military experience within the special-forces arena, I started Special Operations Services (SOS) and applied those learnings in the specialised logistics space to create a one-of-a-kind customer-solution service, which I coined “Terminal velocity collapses geography”. Through disruptive hyper-quick movements of high-value goods, I was able to redesign the fundamental ways in which my clients operated their businesses and geographies – particularly in the reductions of inventories and concomitant financial and service-level enhancements. As almost none of my 180 employees properly understood this philosophy, I codified it mathematically and converted this Formula into an art gallery. This clarity pulled us all together and took the business on an exponential growth path. The experience too special not to make my life’s purpose, so I sold up and moved on.

Blueprints was born to infuse this method into any business leader’s journey, where commitment to organisational excellence is deeply core to their beings. I wanted to work with CEOs who understood the balance between the logic and magic of unlocking the true inner potential of all their people. In my 25,000-hour journey with this model, nothing delights me more than witnessing the real and measurable transformation of so many great organisations.

    Guy Martin is the founder & Managing Director of Blueprints: assisting CEOs to drive growth by increasing the alignment of their people to business goals by 50%