About Us

Guy Martin

CEO

Guy Martin is a serial entrepreneur, inventor, founder, owner and CEO of Blueprints with decades of experience in assisting corporate leaders to build High-Performance Cultures.

As a lifelong believer in the pursuit of excellence, he left Africa to join the Royal Air Force and ended up flying the Harrier (Jump-Jet). On returning to South Africa, Guy adapted his military experience to build an elite, Special-Forces logistics business, which grew rapidly across the world. To face the challenge of keeping all his employees aligned to his strategy and market differentiation, he developed a unique Visual Formula for everyone to fully understand the business model, how it worked at its very best and how every employee could contribute to its goals and positioning.

Blueprints was born to balance the logic and magic of organisational psychology to infuse new cultures in support of High-Performance philosophies in the corporate sector. Along with his team of experts, Guy partners with CEOs who understand the challenge of getting their leaders and employees fully onboard with their future ‘North Star’, to measurably drive discretionary effort in the direction of that vision and to unlock the true potential of all their people in such a way that they willingly buy-in to a higher order of being.

Brenda Watson

Project Manager

Qualification – IMM Graduate School

My role is to project manage the building of high-performance cultures within our clients. Acting as liaison between operations and project leaders and sponsors.

From my beginnings in market research I then moved into marketing services and then finally finding my passion in ops in a specialised logistics company, where our culture was defined by a formula that we lived by and helped grow us exponentially without losing the essence of who we were.

That in turn led to joining the team at Blueprints to focus on assisting other companies to intentionally distil their DNA into a formula for future success.

Charles Botha

Research Manager

Charles Botha is an organisational psychologist who began his career at a major retailer doing data capture. He was promoted to the creditors’ department & realised that companies lack a structure to get great ideas from people on the ground heard & implemented.

This led him to enrol at Wits University where he studied Archaeology to better understand human dynamics in history, for which he received the Van Riet Louwe Prize for the top undergraduate in the faculty of science. He added to this knowledge of human dynamics by studying Sociology & Demography, to understand how people interact at a group & population level. To better understand individuals, he studied clinical psychology & to better comprehend cognition he combined this with cognitive neuropsychology. He was awarded admission to the Golden Key International Honours Society for his efforts.

He then furthered his studies in human dynamics in the workplace by studying organisational psychology & added to this knowledge by studying the dynamic interaction between humans & technology in his postgraduate organisational psychology thesis.

Charles joined Blueprints in 2010 & heads up Research.

Michael Thomas

Marketing Manager

Michael Thomas is a digital marketer and creative producer at Blueprints. With a bachelor’s degree in business and marketing, Michael brings a wealth of knowledge and expertise to his role. He is passionate about creating impactful marketing campaigns and handling the creative aspects of the company.

What inspires Michael to work at Blueprints is their unique ability to co-create formulas for companies that revolutionise their cultures and performance. By creating environments where employees enjoy coming to work, Michael and the Blueprints team strive to make a lasting impact on businesses.

When faced with challenges, Michael believes in gathering advice from his experienced colleagues and leveraging his own expertise. He then applies a creative approach to tackle problems in the most effective way possible. This problem-solving mindset helps him deliver innovative solutions to clients.

With a keen eye for detail and a deep understanding of digital marketing strategies, Michael is dedicated to driving results and achieving success for Blueprints and its clients. He stays up-to-date with the latest industry trends and utilises his expertise to develop customised marketing campaigns that resonate with target audiences.

In his free time, Michael enjoys exploring new technologies and experimenting with creative concepts. He is committed to continuous learning and is always seeking ways to enhance his skills in the ever-evolving digital landscape.

Dina Govender

Operations Manager

Qualifications:

Bachelor of Arts: University of the Witwatersrand

Experience Highlights:

Dina is the operations manager at Blueprints.

The function of operations is that of specialized core capabilities synchronized to coordinate all processes from electronic to manual.

Dina has 17 years’ experience and expertise in the operational aspects of deciphering Success Formulae, Safety Formulae and Leadership Formulae for over 120 clients.

Her role is setting up project plans, technological functionality, manual processing, managing client expectations and delivering milestones. Post-implementation, she is involved in the processing, analysing and reporting of the results produced from the feedback.

Story:

After specializing in HR with Armco Superlite, a subsidiary of the Murray & Roberts Group, Dina joined in 1999 a unique logistics business – Special Operations Services (Pty) Ltd (SOS).

Initially trained in operations, she was transferred to the COMSOS division to manage international and domestic logistics for Compaq warranty parts.

Dina joined Blueprints in 2003 to run operations and customer service.

Her industry expertise includes:

Mining, Safety, Banking, IT, Education, Retail, Public Services, Finance, Gaming, Advertising & Media, Professional Services, Pharmaceutical, Real Estate

Lebogang Sefike

Admin Manager

Lebogang has over 10 years of experience in Forensic Investigation and Auditing, having worked in both private and public sector from Municipalities, the Department of Education, National Treasury, law firms, internal auditors, Gambling Board just to name a few. Also have over 15 years’ experience in data capturing, typing, administration or financial office support processing invoices and keeping accurate and complete financial records.

Lebogang has studied BCom Financial Management (to complete), Certificate in Forensic Investigation and Auditing, Human Resource Management Practice and Support, System Development and currently doing Payroll Administration. Her membership associations are the Institute of Commercial Forensic Practitioners (ICFP), Association of Certified Fraud Examiners (ACFE), Human Resource Professional Body, South African Board of People Practices (SABPP) and Learning and Quality Assurance (LQA).

She can speak or understand 6 South African languages which comes in handy when translating comments for Blueprints, has been with Blueprints since 2017 as a Data Capture/Typist but has since moved to other departments such as Finance and System Development.

Karina Reid

Associate Partner

Qualifications: Honours Degrees: Development Management and Industrial & Organisational
Psychology,University of South Africa. Masters in Industrial & Organisational Psychology.
Board Exam and 1-year internship completed to register as Industrial & Organisational Psychologist.
PHD in Consulting Psychology (incomplete).

Karina Reid is a registered Industrial and Organisational Psychologist. She has 30 years’ experience in
the fields of human resources, organisational development and leadership development. Karina has
also been an Executive Coach for several years working with mid to executive managers.

Andrew Irumba

Associate Partner

Qualifications: Bachelor of Commerce in Marketing Management University of South Africa.
Senior Management Development Program University of Stellenbosch Business School.

With over 14 years of work experience in the hospitality and entertainment industry, I am a
passionate and results-oriented sales and marketing leader. My core competencies include leadership,
performance management, business management, strategic marketing, customer retention and
sales performance. I am driven by the mission of creating memorable and engaging experiences for
customers and stakeholders, and delivering value and growth for the organization. I bring diverse
perspectives and experiences to the team, as I have worked in different roles, markets, and segments
across South Africa and Africa.

Erik Vermeulen

Associate Partner

Qualifications: BA HMS.

Erik Vermeulen is a Global Business Consultant and Keynote Speaker, specialising in Corporate
Behaviour Strategies. Erik explores trends and behaviours that have shaped the business world
and delivers ones that are required to motivate and improve performance in the business
world. His strategies allow companies to create more profitable behaviours by examining how
their teams work and how they interact with their employees as well as their customers.

Craig McCann

Associate Partner

Qualifications: Bachelor of Science Town & Regional Planning (Hons); Prosci Change Practitioner

Over the past 25 years Craig has specialised in understanding more and more about organisational structure, transformation and change and how change management processes and methodologies can support the delivery of sustainable strategic results.
• Strategic design and strategy implementation
• Organisational design
• Organisational transformation
• Change management
• Strategic communication

Greg Shankland

Associate Partner

Qualifications: B.Sc. Eng. Civil. B.Comm. Operations Research and Business Economics.

Over 25 years of global business improvement experience in benefit driven projects. Multi
industry, international experience in organisational effectiveness, customer service, organisational
development, high performance culture, strategy development and implementation, change
management, business process reengineering and IT systems, integrated employee engagement
and project management.