This is the story of how the fully inclusive, co-creation of the Nestlé ESAR Formula for Success came to life.

At Nestlé ESAR, we believe that integration and alignment are crucial for our wellbeing and growth. To ensure that we are continuously on track to be the best version of ourselves, we decided to collectively build a powerful cultural model that everyone could relate to – our unique and very own Nestlé ESAR DNA.

Our primary purpose is to ‘Know thyself’ and take our Dream Region to the next level of market relevance. This objective was pre-defined on the ‘right-hand-side’ of the equal sign of the Nestlé ESAR formula and all employees were invited to express their views, via the Blueprints Method™, on how best to achieve it.

Every member of the organisation was asked to express what Nestlé ESAR needs to do more of, and what it needs do less of to fulfil its objective to truly ‘Know thyself’.

Over 11,000 opinions were surfaced, which were thematically grouped into 35 discrete enabling factors (those to be pursued) and 33 discrete disabling factors (those to be eliminated). All employees were then invited to vote on the most important themes, and the winning 10 Top Line Enablers and 10 Bottom Line Disablers formed the final Nestlé ESAR Formula, along with their weightings of importance.

To bring our winning culture to life, all employees were asked to express creative ideas on how to depict each of the Formula’s elements as art forms. Over 2,200 ideas were proposed and the best ideas were converted into three-dimensional sculptures.

The Nestlé ESAR Formula is measured regularly to determine how each of the icon elements are being lived, where the high priority focus points are by function and what actions are required to drive real and sustainable improvements.

In this way, the Nestlé ESAR culture and business effectiveness will continue to grow from strength to strength.