“Of the three million things I’ve ever done in the corporate environment, this was by far the most valuable.”
COO Sun International
You may remember that, back in the 1980s, Sun International made a promise to its customers: “We will rock you”. While that promise was easy to keep, thanks to our magniﬁcent properties and spectacular events that have become the company’s trademark, it may have meant little to Sun International’s people themselves – unless they were given a guide on how to bring it to life.
That’s exactly what the Sun Way is about. It’s a distillation of Sun International’s vision, mission and values; the synthesis of the company’s essence to help employees make the most compelling impact possible on the customer experience.
This video is the original Sun International TV advert featuring Queen and their We Will Rock You anthem from their performance at Sun City.